On the day Prince Harry’s controversial, headline-grabbing memoir Spare formally turned the fastest-selling non-fiction ebook in historical past, the bookstore in his adoptive hometown in California didn’t transfer a single copy.
Indifference wasn’t the issue, though Montecito, the rich hillside neighborhood exterior Santa Barbara the place the Sussexes have made their house, is thought for holding its opinions of the royal couple near its chest.
The a lot larger situation was the climate.
The earlier afternoon, an enormous storm had dumped a foot of rain on California, the start of every week of dramatic “atmospheric rivers” and flooding throughout the state, and everybody was ordered to go away. With reminiscences nonetheless contemporary of a deadly storm precisely 5 years earlier, when mud and boulders sliding down from the mountains devastated areas of the city near the creek and killed 23 folks, it was maybe comprehensible that locals had different issues on their thoughts.
“I obtained a name from a reporter in England,” the proprietor of Montecito’s Tecolote bookshop, Mary Sheldon, recalled. “He requested me what number of books we’d offered, and I stated, ‘None – zero. We’re beneath evacuation.’”

Greater than every week later, the rain has stopped, the chance of mudslides has abated, however gross sales are nonetheless removed from sturdy. Sheldon stated she’d offered about 30 copies, with just a few extra reserved for purchasers who’d promised to fetch them in particular person. Even in a city that refuses to fuss over its many superstar residents, the dearth of buzz over a ebook that’s flying off the cabinets and dominating dialog nearly in all places else on the planet is outstanding.
Requested for her personal ideas on Spare, Sheldon stated, merely: “It’s a ebook.”
And its celebrated native writer? “He took time to collect his ideas and needed to publish it,” she noticed, “so I’m right here to promote it.”
Sheldon was equally unmoved by the controversies surrounding the memoir. “I believe most individuals up right here consider it as a cleaning soap opera,” she remarked.
Spare’s underwhelming efficiency in Montecito, a city of 10,000 largely well-read residents, is just not essentially a rebuke of the royal couple. It conforms, somewhat, to the unstated code of silence that the city maintains round its superstar residents, who additionally embrace Oprah Winfrey, Ellen DeGeneres, Gwyneth Paltrow and the facility couple Katy Perry and Orlando Bloom.
What they and Montecito’s different well-heeled residents prize most in regards to the place is its privateness. Its sprawling estates, together with the Riven Rock property the place Harry and Meghan reside, are hidden behind partitions and two-storey-high hedgerows that maintain the paparazzi out whereas nonetheless preserving picture-book ocean views.
Even within the extra public areas of city – the rows of village retailers and eating places – the crucial is to go away everybody be no matter who they’re. The particular person standing in line at Pierre Lafond café or quaffing a pint on the Plow & Angel pub could possibly be a retired Fortune 500 chief government, a Texas oil baron visiting his second house, or the dissolute scion of a storied Scottish clan, however no one will say a phrase about it.

“It’s an ideal place to reside beneath the radar,” stated Kelly Mahan Herrick, an actual property agent specialising in luxurious properties.
Press the locals about Harry and Meghan and they’ll reply with platitudes, in the event that they reply in any respect. “They’re largely out strolling their canine,” was as a lot as one neighbour would provide and nonetheless didn’t wish to be recognized by identify. “They’re very quiet, pretty folks.”
Scratch the floor somewhat and also you would possibly discover out somewhat extra. Locals say that Meghan has been noticed procuring on the Wendy Foster boutique, and the couple not too long ago spent an evening with mates on the Santa Barbara Bowl, an outside amphitheatre, to see Jack Johnson. Extra generally, Harry is noticed on his personal or with a bodyguard, driving his bike to the seaside, or taking part in polo on the Santa Barbara Polo Membership, or climbing one of many many mountain trails above the city.
The president of the Montecito Trails Basis, Ashlee Mayfield, stated one in all her board members ran into Harry within the mountains not too long ago and the prince helped him transfer a tree that had fallen on to the path. “I believe he actually desires to be a traditional man on the town,” Mayfield stated.
Mayfield stated she wasn’t stunned that the majority residents most well-liked to maintain quiet in regards to the Sussexes and argued that the intense climate of the previous few years has solely bolstered native resistance to the superstar publicity machine that many come to Montecito to flee, nonetheless quickly. “Life up right here isn’t all about gates and cash and superstar,” Mayfield stated. “There’s a mutual respect and consideration due to what can occur and what we’ve got lived via as a neighborhood.”
Les Firestein, a former Hollywood comedy author turned native journal editor, stated many residents consider the royal household’s feuding as a distant curiosity, and having Harry and Meghan of their midst has achieved nothing to vary that.
“For many Montecitans, if not most People, royal watching is like bangers and mash – it’s one thing we’ve heard of however isn’t actually our tradition,” Firestein stated. “We don’t actually discover Harry and Meghan, although generally the locals get rankled by the British tabloids making an attempt to get to them.”
Discovering a neighborhood who owns a replica of Spare is difficult – a lot much less one who has completed it. “Didn’t learn it, is not going to learn it,” stated TC Boyle, the short-story author and novelist who can be Montecito’s most distinguished literary luminary.
The one particular person prepared to debate the ebook intimately was a British expatriate, Richard Mineards, who writes a gossip column for a neighborhood newspaper. His take after studying Spare from cowl to cowl?
“I believe the entire thing is reprehensible,” he stated, sounding quite a bit just like the British tabloid newspapers he used to work for. “It’s doing monumental hurt not solely to the royal household however to his family, he and his spouse… If he actually does wish to reconcile together with his household sooner or later, why does he maintain throwing bombs at them? The place do they go from right here?”
It’s a poignant query. But when Harry and Meghan’s purpose is to reside a quiet life, possibly they’re simply tremendous the place they’re in Montecito. Like many who find yourself right here, they might by no means really feel the necessity to go wherever else in any respect.