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Success comes simply for CDW Canada, and it’s due to their individuals

“We serve individuals, and the automobile that we have chosen to serve individuals with is expertise options and providers. However make no mistake, we’re a individuals service group. Persons are on the coronary heart of every thing that we do.” That is the tenet of worldwide IT options and providers big CDW, expressed by Daniel Pinsky, CSO and head of safety, governance, and compliance for the corporate’s Canadian operations.

Daniel Pinsky

Daniel Pinsky

With greater than 900 co-workers in 9 areas throughout the nation, CDW Canada delivers built-in expertise options and providers together with managed providers, safety, cloud, knowledge middle, networking, collaboration, and digital transformation.

Their shoppers span a variety of industries, together with power and utilities, training, retail, healthcare, authorities, media, and leisure. Established in 2003, CDW Canada is an entirely owned subsidiary of CDW Corp., a Fortune 500 firm with multinational capabilities based mostly in Vernon Hills, Ailing.

“Our focus is on software program, networking, communications, knowledge middle, and cell options,” Pinsky defined. “We ship built-in options so our prospects can navigate a fancy market, as a result of there’s numerous expertise on the market. We’re right here to maximise the return on their funding greenback.”


A significant differentiator from different gamers within the sector is CDW’s dedication to assist their shoppers cut back the danger, price, and complexity of deploying, managing, and procuring expertise.

“We’ve a novel method to engagement,” he mentioned. “All of our prospects have their very own account supervisor as a result of we truly need to construct a relationship with them so we are able to higher perceive their wants, targets, and ache factors.”

The agency is licensed by among the greatest management frameworks within the business. They’re ISO 27001 licensed, licensed by the NIST cybersecurity framework, the PCI DSS fee card business knowledge safety framework, and the corporate goes by means of service audits equivalent to SOC 1 and SOC 2.

Since knowledge safety touches all facets of a corporation, present discussions about cybersecurity and knowledge safety are not strictly technology-centric. CDW takes a holistic method to cybersecurity, working to provide prospects instruments and strategies to thwart safety threats, defend essential enterprise belongings or capabilities, and reply quickly to incidents.

The corporate’s inner data safety program encompasses each side of the group. CDW has created a sturdy atmosphere and management program, in addition to environments which are designed to function as successfully and securely as attainable.


Reflecting their ardour for problem-solving and all issues expertise, CDW Canada refers to their staff as co-workers. “Our co-workers maintain the very best accreditations, awards, and {qualifications} throughout the business,” he mentioned. “They constantly have to enhance to remain forward of the curve as a result of the market consistently modifications, applied sciences progress, threats evolve, and our co-workers are on the coronary heart of every thing that we do. We’re profitable due to them.”

CDW’s huge vendor ecosystem consists of roughly 1,000 established and rising distributors providing merchandise throughout Canada. They mix product breadth and native information with their experience in logistics to serve each native and worldwide prospects.

Securing that expansive provider neighborhood requires a excessive diploma of alignment with regards to compliance obligations for CDW’s inner and exterior stakeholders. “If our prospects expect us to ship a service that’s compliant with PCI DSS, the distributors we work with have to have the ability to ship that service compliant to PCI DSS,” Pinsky clarified.

The agency has a vendor administration program that assesses new vendor partnerships, and a part of that course of is analyzing compliance obligations. “We have a look at statutes, rules, and requirements compliance and, relying on what wants potential distributors might serve, in the event that they don’t meet that minimal bar, we cannot work with them till they elevate their requirements as much as our personal.”

Vendor relationships are based mostly on the popularity and honoring of variations and anticipated outcomes, mutual respect, shared targets, and an environment of understanding that permits all events to develop and evolve collectively.

The corporate deploys a complete evaluation method to guiding prospects on their expertise journeys. Their menace threat assessments are tailor-made to the place they’re on their journeys, and should take a number of totally different varieties, together with penetration testing and audits. “It is all about understanding the place the shopper desires to go,” Pinsky mentioned. “What’s the image they’re attempting to color?”


Then, CDW examines their present state and compares it to the specified consequence, identifies any gaps that will exist, and based mostly on that data, helps them construct essentially the most profitable technique. “We assist them construct that street map after which we assist their group to develop, implement, and handle these outcomes and targets.”

The corporate hires the most effective within the business, equipping, coaching, and empowering them to ship market-leading options and providers. As Pinsky put it, “Our co-workers’ dedication to CDW prospects and distributors is the important thing to having a bridge between individuals and expertise that’s sturdy and resilient.”

Those who select to companion with CDW expertise this firsthand; they embody their function as guides, and are trusted advisors to every of their prospects’ journeys to success.

“You may have the most effective, most unbelievable technique. However it’s the those that drive and execute the technique. And in case you’re in an atmosphere the place there is a lack of belief, lack of respect, or lack of collaboration, I do not care what your technique is, it is going to fail on the finish of the day. That is why we all the time take heed to our individuals.”

CDW’s frontline co-workers have a giant hand within the growth of the nice buyer relationships the corporate is famend for – their view from the trenches provides them a transparent understanding of what is working and what’s not every day. “They perceive our prospects’ ache factors, and due to that it is incumbent upon us as a broader group to take heed to any suggestions our individuals have for us and take it to coronary heart,” Pinsky confused.
“I am very happy with the tradition we foster at CDW. We nurture this ardour and assist it develop and evolve. By doing this, I believe it results in a extra glad and extra genuine expertise for our co-workers,” he concluded. “All of us profit by listening to our individuals.”


CDW Canada is a number one supplier of expertise options for enterprise, authorities, training and healthcare. Ranked the No. 1 answer supplier in Canada on the Pc Supplier Information Prime 100 Resolution Suppliers checklist, CDW Canada helps prospects obtain their targets by delivering built-in expertise options and providers that assist prospects navigate an more and more advanced IT market and maximize the return on their expertise funding. CDW Canada is listed on the Monetary Publish 500 checklist and is an entirely owned subsidiary of Vernon Hills, Illinois-based CDW Company, a Fortune 500 firm.


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